You’re on the website of Elm Vince Books, and this section is about how we take our responsibilities towards your data and privacy seriously. The information below outlines how we collect, use, communicate, disclose, safeguard and otherwise make use of your personally identifiable information (“Personal Data”).
We will only collect and use your Personal Data where:
- we have lawful grounds to do so, including to comply with our legal obligations;
- we are performing a contract with you for our services; and
- we have legitimate interests in using your Personal Data, and your interests and fundamental
rights do not override those interests.
For the purposes of the EU General Data Protection Regulation ((EU) 2016/679) (“GDPR”), I, Elm Vince, am the “data controller”. If you have any questions about this policy or about how we use your Personal Data, please contact me via our contact details at the end of this policy.
This policy is effective as of 1 April 2020. We review our privacy practices on an ongoing basis, and as such we may change this privacy policy from time to time. Please check this page frequently to ensure you are familiar with its current content.
1. Personal Data we collect via our website, www.elmvince.com (the “Website”)
Data that we collect automatically
We automatically collect certain information when you visit our Website – such as the type of browser and operating system you are using, and the domain name of your Internet service provider. We do not link this information with any Personal Data. Like most websites, our website uses cookies to collect information.
Personal Data that you provide to us
You may choose to sign up to our mailing list in order to receive free content (including eBooks) and updates from Elm Vince. In this instance the Personal Data collected includes the first name, last name, and email address that you supply to us.
We use a third-party provider, Mailerlite, to deliver our newsletter. We gather statistics around email opening and clicks using industry-standard technologies to help us monitor and improve our e-newsletter. For more information, please see Mailerlite’s privacy policy. Emails you send us are stored in our email folders.
You can unsubscribe to general mailings at any time by clicking the unsubscribe link at the bottom of any of our emails, or by emailing us at the contact details provided.
We don’t rent or trade email lists with other organisations and businesses.
2. Use of your Personal Data
We will only use your Personal Data when the law allows us to. Most commonly, we use your Personal Data to:
- process and manage your use of our website;
- respond to your questions, comments and requests;
- where you have opted-in to receive marketing from us, deliver communications that are
- relevant to your preferences / may be of interest to you;
- improve our services and Website through analysis of information.
3. Sharing of your Personal Data
We will not disclose your personal data to any third party, except as permitted by applicable law or as set out below. We will never sell or rent your data to other organisations for marketing purposes.
We may share your data:
- with third parties who provide services or functions on our behalf and who require the information to provide those services to us
- these third parties may include social media advertising platforms such as Facebook and Google Adwords for the purpose of custom audience generation and the development of targeting criteria for other audiences;
- with governmental bodies, regulators, law enforcement agencies, courts/tribunals and insurers where we are required to do so;
- to comply with our legal obligations;
- to exercise our legal rights (for example in court cases);
- for the prevention, detection, investigation of crime or prosecution of offenders; and
- for the protection of our employees and customers.
4. Keeping your Personal Data secure
We have implemented security policies and technical measures to safeguard the Personal Data we collect. We maintain physical, electronic and procedural safeguards that comply with applicable law, including the GDPR, to safeguard Personal Data from accidental loss, destruction or damage and unauthorised access, use and disclosure.
5. Retention periods for use of your Personal Data
We will use and store your Personal Data only for as long as necessary, bearing in mind the uses of your Personal Data as described in this privacy policy and otherwise as communicated to you. We review the Personal Data we hold at regular intervals and delete permanently or anonymise any Personal Data which is no longer necessary.
6. Children
This Website and our services are aimed at adults, and we do not knowingly collect any Personal Data relating to children aged under 15 years old. If you are under the age of 15, please do not provide us with any of your Personal Data, including your email address.
7. Access to and control over your Personal Data
You have legal rights under applicable law in relation to your Personal Data. You can ask the following questions, or take the following actions, at any time by contacting us via the email address below:
- see what Personal Data we hold about you (if any), including why we are holding it and who it could be disclosed to;
- ask us to change/correct your Personal Data;
- ask us to delete your Personal Data;
- object to the processing of your Personal Data;
- ask us to restrict the processing of your Personal Data;
- withdraw any consents you have given us to the processing of your Personal Data; and
- express any concerns you have about third parties’ use of your Personal Data.
8. Change of purpose
We will only use your Personal Data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to have an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your Personal Data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
9. Contact Us
Our full details are: Elm Vince
Email for Privacy Questions: elmvincebooks@gmail.com
A note on affiliate links
Elm does not currently participate in any affiliate programs, including the Amazon Services LLC Associates Program. If this changes in the future, the privacy policy will be updated to reflect this.